Aberdeen’s Christmas village attracted 200,000 more visitors than the previous year.
Aberdeen Inspired, which ran the festive offering on Broad Street in partnership with Aberdeen City Council, has announced its latest figures.
Between November 22 and Hogmanay it is estimated that 631,000 people visited the winter wonderland.
This is an increase of 200,000 from 2017.
This year, the seasonal event focused on supporting local traders, with stalls offered free of charge to 70 traders as part of Christmas in the Quad.
Adrian Watson, chief executive of Aberdeen Inspired, said: “The village is a maturing product, and we have tried to be more local by giving a bigger focus to that in the 2018 offering, and draw people from the city, shire and further afield to our regional capital.
“We were happy to offer stalls to traders for Christmas in the Quad.
“At the planning stage, we received an enthusiastic response from a range of local companies, offering artisan crafts, art and food and drink among others, really reflecting the talent we have in the north-east.
“This element, and the wider Christmas Village, has been generally well received, and feedback from traders in particular has been very positive. It has been great to see local businesses benefiting from this opportunity and enjoying being a part of the experience.”
Aberdeen City Council culture spokeswoman Marie Boulton said: “I’m absolutely delighted that 2018’s festive celebrations saw 200,000 more visits to the Aberdeen Christmas Village than the previous year.
“The increased participation in the festive fun is fantastic news for the city centre.
“These figures highlight the popularity of the seasonal experience for people both local and from further afield, with more visitors coming to the Christmas Village.
“It’s also great for the city centre economy.”