Beer giant plans three new bars in ‘heartland’

Pictured is founders James Watt speaking at the Brewdog AGM held at the AECC. Picture by Darrell Bens

North-east beer giant BrewDog has announced it will open three new bars in the region within the next five months.

The company recently unveiled its BrewDog Blueprint – a manifesto looking at the future plans for the business.

It includes opening new bars in Union Square in Aberdeen, Peterhead and Inverurie.

The Union Square venue, in the unit formerly occupied by Byron Burger, is due to open next month, while the Peterhead and Inverurie bars are scheduled to open in February and March next year.

BrewDog co-founder James Watt said: “Scotland is our heartland, so we’re thrilled to be opening more awesome bars there.

“We’ll be launching BrewDog bars in Peterhead, Inverurie and in Union Square in Aberdeen, and hopefully even more now that we are recruiting our Equity Punk community to establish their very own craft beer outposts as franchises.”

He added: “We are determined to show that craft beer can be a force for good in the world, and we’ll continue to build a completely new type of business, with our community firmly at the helm.

“There is nothing more important to us than our beer and our people, which includes not only our amazing team, but also the global community we have built.

“This blueprint showcases how we will fight tooth and nail for what we believe in, as we aim to make a meaningful impact on both the world of beer and the world of business.”

The manifesto also lays out plans to launch the BrewDog Foundation.

Through the scheme, the company will give at least £1 million to charities each year. BrewDog employees will also be given the chance to work within their chosen charity one day a year.

The manifesto states: “We are delighted to announce the launch of the BrewDog Foundation.

“Back in 2016, we introduced the Unicorn Fund, which sees us share 10% of our profits equally among all of our teams.

“We have now introduced a charitable component that will see us give away at least £1m per year to charitable causes which are chosen by our teams and our Equity Punk community.

“In addition to donating part of our profits we will also be donating our amazing crews’ time, with each of our staff given the opportunity to work one day per year in a charity of their choice.”

James added: “At BrewDog we believe that craft beer can be a force for good in the world, and the BrewDog Foundation is our most ambitious commitment to delivering on that belief.

“We want to use our success to support the causes our community cares most about, because without our community we wouldn’t be where we are today.”