Aberdeen’s Porter’s Gin has revealed a new bespoke bottle design.
Unveiling the striking design, the brand will roll out its new look this month.
Porter’s branding and logo have been redesigned, giving the brand a more modern, botanical-led design that captures refreshing style of Porter’s cold-distilled Gin.
The bespoke green glass bottle widens towards the base which is embossed with the Porter’s Gin statement “made in a bar, not in a boardroom”, which encapsulates the brand story.
The Porter’s Gin visual logo of a rotary evaporator is also embossed onto the neck of the bottle, while a wooden lid and cork stopper have been carried over from the original bottle for consistency.
The new labels feature a bold new written logo and an artist’s impression of the key botanicals in each expression. Modern Classic features juniper and Buddha’s hand citrus, while Tropical Old Tom Gin features guava and passionfruit. A delicate foil border enhances the labeling along with key messages including where the gin is made.
The brand and bottle redesign has been developed to coincide with the international expansion of Porter’s Gin which has seen great success since it launched less than three years ago.
It is now available in nine markets including Singapore, Japan, China and France, Porter’s Gin plans to launch in the US, India, Australia and several other European markets in 2019.
Co-founder of Porter’s Gin Ben Iravani said: “This is a significant and exciting step in the growth of our company. We wanted to strengthen our brand identity and create a bespoke glass bottle that would demonstrate the character and personality of Porter’s Gin.
“We feel like the team at Stranger & Stranger have achieved this and we’re looking forward to rolling out the new bottles throughout spring 2019.”