Aiming to boost the local economy, Aberdeen Inspired will introduce Aberdeen Gift Card later this month.
Businesses in Aberdeen are now being encouraged to sign up to the initiative, which is also supported by Aberdeen City Council.
The Aberdeen Gift Card is a prepaid Mastercard that can be used like a debit or credit card in shops, bars, hairdressers and beauticians, restaurants, hotels, cinemas and other services throughout the city.
Utilising technology provided by Scottish tech firm Miconex, it is part of efforts to give the city centre a boost and encourage people to spend in person with local businesses who provide local employment and support the livelihoods of local people.
More than 60 businesses have already signed up to be part of the scheme.
Adrian Watson, chief executive of Aberdeen Inspired, said: “The introduction of the Aberdeen Gift Card is integral to our mission of supporting businesses in Aberdeen, both independent and national, to grow and adapt, as well as encouraging the public to get behind our city centre and support it.
“We are pleased to already have 60 businesses signed up to it ahead of the official launch later this month and would encourage others to take advantage of this scheme to showcase their business and bring more spend through their doors.
“As we enter the build-up to the festive period, shoppers will be able to give the give the gift of Aberdeen this Christmas, and also support the many fantastic businesses we have in the city centre during a time when it is most needed.”
The Aberdeen Gift Card is also being supported by Bon Accord, which will replace their Bon Accord Gift Card, and will include the shopping centre’s 80 outlets.
Craig Stevenson, Bon Accord centre manager, said: “Bon Accord is delighted to be a part of the Aberdeen City Gift Card.
“This is a great example of how we can support our city centre businesses, after what has been a challenging year for many of us.
“We have had a wave of support from our retailers and sign ups to the card have been strong, with a wide range of businesses getting involved including John Lewis, Next, Boots and The Disney Store amongst others.”
John Wigglesworth of Books and Beans was one of the first cafes to sign up to the initiative.
He added: “Books and Beans welcome the Aberdeen Gift Card as it provides a simple, single and practical card to help people sample the great products, food, drinks and service available from fantastic and passionate businesses in the city centre.”