The Fashion Studio at Aberdeen’s John Lewis & Partners is now open.
A new personal styling experience, the studio will boast four styling partners who will offer customers complimentary appointments and daily fashion advice.
Based in Bon Accord, the new addition to the John Lewis & Partners store is part of a nationwide roll-out which will see 30 of the brand’s shops across the UK feature it.
Style talks will be led by the expert stylist team and will offer advice on need-to-know topics ranging from finding your perfect foundation to underwear solutions, or trend discussions on how to wear the season’s key pieces. Customers can drop in or pre-book stylists for instant advice.
Pre-booked appointments can be up to two hours and those who do pre-book can choose from five styling session appointments which include a wardrobe refresh, holiday, work wear, special occasion and the perfect pair of jeans.
Following an appointment, stylists can continue to advise customers via a keeping-in-touch service using a personalised app. If customers opt-in, stylists can text or email with follow-up advice, alerts for in-store events or updates on when a new collection arrives from their favourite brand.
Jamie Wishart, head of branch at John Lewis & Partners Aberdeen, said: “We’re so excited to bring the style studio to our customers in Aberdeen, who love fashion and are always looking for new experiences.
“It’s such a wonderful space and a great hub for all the different styling activity we offer. Whether customers are in need of a fantastic party dress or the perfect fitting jeans, our expert stylists will use their knowledge to help inspire and guide customers, bringing our own brands and branded collections possibilities to life for everyone.”
Appointments can be booked on johnlewis.com and at the experience desk in store or by visiting the style studio.